Innovation's dirty little secret:

It's been awhile since I wrote a review about a book. But this book I was putting to the test! You see this book deals with something that we all know, but few admit. The book I'm talking about is "Innovation's dirty little secret: Why serial innovators succeed where others fail" let's us in on a commonly known aspect of life that we all know about, but don't like to accept. So what is the secret? Well for that you'll have to read the book, but let me tell you that it's one that you probably won't see coming. And even more you won't immediately understand the value of.

Larry Osborne let's us in on the secret early in the book and spends the rest of the one hundred and seventy-two pages explaining it's benefit. He does a great job in outlining the core tenets of the problem and explaining why they must be overcome. He tells the reader why some people succeed and others fail. And most important he tells us how to become serial innovators. This book is very well written and will hold the attention of even the most attention defunct person. If you want to succeed then you need to read this book.

Oh, and as I said at the beginning I did put this book to the test. Despite many hardships, misgivings, and a temporary loss of faith I was able to succeed in a very important endeavor, thanks in part to my reading this book.

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I receive these books free from Thomas Nelson Publishers as part of their BookSneeze.com book review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255 : “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”